Curious, knowledgeable, meticulous, energetic are some of my strong points benefits me in my daily work. ”If the opposite” and ”reduce more”are something I try to have as a starting point in most of my work.
In addition, I am of course creative but also fast, self-motivated,responsive and reliable.
In addition to Swedish, I speak and write English fluently.
Born in Stockholm but raised in Dalarna and has 3 teenage sons.
In my spare time I like to pick mushrooms, vacuum flea markets and exercise.
In my spare time I like to pick mushrooms, vacuum flea markets and exercise.
WORK EXPERIENCE
JFalgén AB, Stockholm 2024–
Art Director
After BrandFactory’s bankruptcy, a client wanted to continue collaborating with a project we had
started and it has been going on since the turn of the year.
started and it has been going on since the turn of the year.
BrandFactory, Stockholm 2003–2023
Art Director
At BrandFactory I have had a broad assignment as AD. I have worked with the entire flow from idea/concept to production/Final Art. Adapting target groups, understanding the customer journey and using service design is a matter of course in my work. Has had overall visual responsibility in large and small work groups and likes to develop together with the customer over time.
I have:
Solid experience with store campaigns, fairs/events, financial reports and work
with concept/graphic profiles from idea to Final Art.
with concept/graphic profiles from idea to Final Art.
Easy to adapt concepts to different channels, possesses a broad and deep knowledge in both print,
digital and film.
digital and film.
Has had overall visual responsibility in large work groups and appreciates developing together with
and the assignment over time. Accustomed to collaborating with internal and external partners.
and the assignment over time. Accustomed to collaborating with internal and external partners.
Extensive experience in handling complex projects over a long period of time without losing sight of the end goal and in carrying out all parts of the assignment. Examples are annual reports and in 2020 my work with Klövern’s annual report was nominated for the Swedish Design Prize.
Experienced in adapting design to ESEF report format.
Love the genuine craftsmanship in design where the process behind the finished result is important.
Details matter.
Details matter.
Over the past year I have been exploring AI technology to see what it can do for
my professional role and incorporating it into my daily work.
my professional role and incorporating it into my daily work.
Creating illustrations or icons is something I don’t shy away from.
Confetti Reklambyrå, Borlänge 2001–2002
Art Director/Graphic Designer
An educational year where there was a lot to sink your teeth into. Film,photo, web and bear cubs in real time. During my employment at Confetti,I worked with, among other things Orsa Björnpark, Pyramidbageriet,Hallbyggarna, SSAB and Borlänge Energi.
Markaryds Grafiska, Markaryd 1995–1997
Prepress, Final Art
Worked a lot with the extensive technology adaptations that prevailed during that time.
Bokstaven i Rättvik, Rättvik 1994–1995
Factotum
Fresh student got the chance to make the most of it at a small print shop.
EDUCATION
Berghs SoC Art Director, full time, 1999–2001
Grafiska Institutet, University of Stockholm, full time, 1997–1999
Grafisk linje, Skellefteå 1991–1994